Care at the Heart
of Animal Health.
Welcome to the Richter Animal Hospital brand guidelines. This kit contains all the core assets and parameters needed to ensure our brand is communicated consistently across all touchpoints. Our identity balances clinical professionalism with warmth and compassion.
Established
2025
Brand Personality
Trustworthy, Modern, Heartfelt
Version
1.0
Logos & Marks
Our primary logo and its authorized variations.
Primary Logo
Logomark (Icon only)
Clear Space & Sizing
To ensure legibility, always keep a minimum clear space around the logo. This space isolates the mark from any competing graphic elements like other logos or body copy.
Color Palette
Click any swatch to copy its HEX value to your clipboard.
Primary
Neutrals
Typography
We use Helvetica Neue for clarity and Avenir Next for a modern, friendly touch.
Helvetica Neue
Primary Typeface • Sans Serif
Regular
Medium
Bold
Heading 1 • Bold
The quick brown fox jumps over the lazy dog.
Heading 2 • Medium
The quick brown fox jumps over the lazy dog.
Body • Regular
The quick brown fox jumps over the lazy dog.
Avenir Next
Secondary Typeface • Sans Serif
Regular
Demi Bold
Bold
Heading • Bold
The quick brown fox jumps over the lazy dog.
Subhead • Demi Bold
The quick brown fox jumps over the lazy dog.
Body • Regular
The quick brown fox jumps over the lazy dog.
Imagery Direction
Our photography focuses on personality and connection — close-up animal portraits with direct eye contact on brand-colored backgrounds.
Pet Portraits
Direct eye contact, personality.
Personality & Connection
Natural moments, brand colors.
Brand Backgrounds
Cohesive palette, minimalist.